Frog - Redesigning Kids Bikes


As a family run business, we put kids at the heart of everything we do. From the child-specific bike geometry to the bright and colourful range, we want to make every child's journey as easy, comfortable and fun as possible!

The best fit…
Using findings from our independent scientific study and our child-specific bike fitting rig, we have identified the best bike fit for children. As Dr Tom Korff explains "we use an evidence-based approach and we always base the design of our bikes and the selection of our components on scientific data. With that in mind, we have worked with Sport and Exercise Scientists at Brunel University to determine the optimal position of the child on the bike and designed our frames based on this data to ensure that the child can ride comfortably and efficiently."

There's a science behind it all...
Together with Brunel University, we have reformed the thinking behind children's bike design. As the man behind our bike geometry, Dr Tom Korff explains, "our bikes are not scaled down adult bikes, as children are not miniature adults. At Frog, we put the child into the centre and design our bikes around the child's unique anatomy and his/her unique needs".

Our journey began with our own kids and this family-friendly ethos still remains an integral part of our business today so we completely understand the needs of a growing child. Features such as adjustable brakes and our handlebar stem add-on provide room for growth whilst shorter crank lengths, scaled down handlebars and easy to reach brake levers help make their journey as comfortable and enjoyable as possible.

The journey does not end there...
Our in-house research and development team systematically review and adapt our bikes, making incremental changes to our product and design to ensure we continue to offer a great product.

Jerry & Shelley Lawson

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